--- title: Data Raven | Media Buying + Measurement for High-Ticket Lead Gen description: Data Raven helps companies doing high-ticket lead gen chart a course for predictable, profitable growth using the Wayfinder advertising framework. --- [Skip to content](https://www.dataravengrowth.com#main-content) [![Data Raven logo stacked full color](https://www.dataravengrowth.com/hs-fs/hubfs/Data%20Raven%20logo%20stacked%20full%20color.png?width=2028&height=889&name=Data%20Raven%20logo%20stacked%20full%20color.png) ![Data Raven logo stacked full color](https://www.dataravengrowth.com/hs-fs/hubfs/Data%20Raven%20logo%20stacked%20full%20color.png?width=2028&height=889&name=Data%20Raven%20logo%20stacked%20full%20color.png)](https://www.dataravengrowth.com/?hsLang=en) - [Wayfinder](https://www.dataravengrowth.com/wayfinder) - [Blog](https://www.dataravengrowth.com/blog) - [Contact Us](https://www.dataravengrowth.com/contact-us/) # Your guide to *growth.* A bird's eye view on your advertising helps you find the right path to revenue. [Book a Discovery Call](https://meetings.hubspot.com/casey-stump/discovery-call)[Blog](https://www.dataravengrowth.com/blog?hsLang=en) What We Do Advertising + Measurement for High-Ticket Lead-gen Decision-grade insights, qualified leads, and a roadmap for predictable, profitable growth. Execution Measurement Strategy 01 The problem ## Advertising off course? ▸ ▸ ▸ ▸ ▸ ▸ ▸ ▸ ▸ ▸ ▸ ▸ ▸ ▸ ▸ ▸ ▸ ▸ ▸ ▸ ▸ ▸ ▸ ▸ ![Off course — foggy mountain](https://www.dataravengrowth.com/hubfs/foggy%20mountain%20forest%20(1920%20x%201920%20px).png) You arrive at your key sales month scrambling for leads, unsure you can hit your goal. Leads aren't qualified. Ad dollars are silently wasted. Budgets grow and shrink, and the sales number doesn't change. Data gaps between sales and marketing make it hard to trace what's going wrong. Before long, another sales cycle is wasted. When you can't confidently trace your advertising program to clear business outcomes, it's easy to feel lost. You need a compass to *get back on track.* 02 Methodology ![Wayfinder](https://www.dataravengrowth.com/hubfs/Wayfinder%20Logo.png) **WAYFINDER** is our advertising methodology built from the ground up for high-ticket lead gen. It aligns your marketing, sales, and finance goals so every ad dollar maps to the P&L. The result is a clear roadmap for growing the bottom line, built on decision-grade data. [Learn more about WAYFINDER](https://www.dataravengrowth.com/wayfinder?hsLang=en) ![rocky mountain path](https://www.dataravengrowth.com/hubfs/Rocky%20Path%20(500%20x%20500%20px).png) ▸ ▸ ▸ ## How it works ### Three pillars that connect the P&L to the ad platform. 01 #### Financial Planning We start with your sales goals and the long-term trends of the business to understand the impact of ad spend on the P&L, and what it will take to hit your targets. 02 #### True North KPIs With high-ticket lead gen, there's often a long lag between when ads run and when a sale closes. That makes it hard to know if you're on track. We find the leading indicators that predict where sales will go. These are your True North KPIs. 03 #### Advertising Targets We optimize your ad program toward those True North KPIs. We use your data to understand the value of every lead we buy, and ad measurement techniques to understand what each one costs. The ad platforms get optimized to these targets to ensure we're driving incremental profit with each dollar spent. Each pillar cascades into the next, connecting the P&L to day to day media buying. ## What you get ### Three disciplines that work together. #### Media Buying Expert ad execution across every channel, focused on driving qualified leads. Google Ads Meta Ads Microsoft Ads Pinterest CTV Programmatic Print & Media #### Measurement Advertising measurement that guides investment decisions based on real business impact. Marketing Mix Modeling Incrementality Attribution CRM Sales Data Live Dashboards #### Strategic Planning We help align your sales and profitability goals with your ad budget, and know when to adjust course to capitalize on opportunity. Financial Forecasting Budget Planning Channel Allocation ![Foundations](https://www.dataravengrowth.com/hubfs/Foundations%20Logo.png) ▸ ▸ ▸ ▸ ▸ ▸ ▸ ▸ ▸ Most businesses have **disorganized data** and **ad platforms that aren't set up to deliver value.** Every engagement begins with a Foundations phase where we put the building blocks in place, so the Wayfinder methodology has firm ground to stand on, and advertising can drive consistent growth. ![Casey Stump, founder of Data Raven](https://www.dataravengrowth.com/hubfs/headshot_duo_filter.png) President · $70M+ Ad Spend Managed ### Casey Stump 03 Why Data Raven ## Built from the inside ▸ ▸ ▸ ▸ ▸ ▸ ▸ ▸ ▸ ▸ ▸ ▸ ▸ ▸ ▸ ▸ I'm Casey Stump, founder of Data Raven. I was an executive at Viewrail, a national building products manufacturer, overseeing advertising and revenue operations as the company grew from $10M to over $100M in annual sales. Through that experience, I learned how to drive alignment between finance, sales, and marketing in order to realize consistent revenue growth. Now with Data Raven, we're using the playbook I developed as an in-house executive to help high-ticket lead gen companies build data-driven advertising engines that unlock reliable, profitable growth. We bring a combination of expert-level execution and executive-level insight. That lets us look past marketing vanity metrics and build strategies that power bottom-line growth for our clients. [![Data Raven logo stacked full color](https://www.dataravengrowth.com/hs-fs/hubfs/Data%20Raven%20logo%20stacked%20full%20color.png?width=2028&height=889&name=Data%20Raven%20logo%20stacked%20full%20color.png) ![Data Raven logo stacked full color](https://www.dataravengrowth.com/hs-fs/hubfs/Data%20Raven%20logo%20stacked%20full%20color.png?width=2028&height=889&name=Data%20Raven%20logo%20stacked%20full%20color.png)](https://www.dataravengrowth.com/?hsLang=en) - [Wayfinder](https://www.dataravengrowth.com/wayfinder) - [Blog](https://www.dataravengrowth.com/blog) - [Contact Us](https://www.dataravengrowth.com/contact-us/) 04 Testimonials ## From clients ![Caleb Morris](https://www.dataravengrowth.com/hubfs/caleb_morris_edit.png) Caleb Morris CEO, Viewrail The advertising budget is our largest below-the-line expense. Data Raven gives us confidence that it's profitable, and the clarity to know exactly what we need to spend to hit our sales goals. They're a true strategic partner, not just an agency running ads. ![Tim Ritter](https://www.dataravengrowth.com/hubfs/tim_edited.png) Tim Ritter Digital Marketing & Communications Manager, Colson Group *Former Director of Marketing, ABI Attachments* Most agencies hide behind a black box and vanity metrics. Data Raven did the opposite. They educated us on the advertising strategy, performance, and actual business impact. That kind of transparency has made them a trusted partner I've brought with me to two companies: ABI Attachments and now Colson Group. ![Kaylie Null Miller](https://www.dataravengrowth.com/hubfs/kaylie_edited.png) Kaylie Null Miller Marketing Operations Manager, Aluminum Trailer Company Data Raven is as an absolute pleasure to work with! Their ad strategies align our business goals and product categories with digital advertising best practices. As a result, we have seen an increase in our key performance indicators, with some tripling since we began working with them. They go beyond simply analyzing the numbers. They actively collaborate with us, bring new ideas to the table, and have truly become a part of our team. #### We've worked with: ![Viewrail_logo_guiding_gray_5A5753](https://www.dataravengrowth.com/hs-fs/hubfs/Viewrail_logo_guiding_gray_5A5753.png?width=1158&height=378&name=Viewrail_logo_guiding_gray_5A5753.png) ![ATC_logo_guiding_gray_mid_939292](https://www.dataravengrowth.com/hs-fs/hubfs/ATC_logo_guiding_gray_mid_939292.png?width=550&height=170&name=ATC_logo_guiding_gray_mid_939292.png) ![InsightVision_logo_guiding_gray_5A5753](https://www.dataravengrowth.com/hs-fs/hubfs/InsightVision_logo_guiding_gray_5A5753.png?width=560&height=128&name=InsightVision_logo_guiding_gray_5A5753.png) ![ABI Logo (1)](https://www.dataravengrowth.com/hs-fs/hubfs/ABI%20Logo%20(1).png?width=687&height=244&name=ABI%20Logo%20(1).png) ![ColsonGroup_logo_guiding_gray_5A5753](https://www.dataravengrowth.com/hs-fs/hubfs/ColsonGroup_logo_guiding_gray_5A5753.png?width=504&height=222&name=ColsonGroup_logo_guiding_gray_5A5753.png) ![StairSupplies_logo_guiding_gray_5A5753](https://www.dataravengrowth.com/hs-fs/hubfs/StairSupplies_logo_guiding_gray_5A5753.png?width=1060&height=93&name=StairSupplies_logo_guiding_gray_5A5753.png) ![J2Marketing_logo_guiding_gray_5A5753](https://www.dataravengrowth.com/hs-fs/hubfs/J2Marketing_logo_guiding_gray_5A5753.png?width=660&height=96&name=J2Marketing_logo_guiding_gray_5A5753.png) Get in touch #### Find the path to growth ▸ ▸ ▸ ▸ ▸ ▸ ▸ ▸ ▸ ▸ ▸ ▸ ▸ ▸ ▸ ▸ Tell us where your advertising is today, and where the business needs to go. We'll diagnose what's working, what isn't, and map out a clear route forward. [Book a Discovery Call](https://meetings.hubspot.com/casey-stump/discovery-call) [Contact Us](https://www.dataravengrowth.com/contact-us/?hsLang=en) [![Data Raven](https://www.dataravengrowth.com/hubfs/Data%20Raven%20logo%20white%20transparent.png)](https://www.dataravengrowth.com/?hsLang=en) Media buying + measurement for high-ticket lead gen. ##### Methodology - [Wayfinder](https://www.dataravengrowth.com/wayfinder?hsLang=en) - [Foundations](https://www.dataravengrowth.com/#foundations) ##### Company - [Blog](https://www.dataravengrowth.com/blog?hsLang=en) - [Privacy Policy](https://www.dataravengrowth.com/privacy-policy/?hsLang=en) ##### Connect - [Contact](https://www.dataravengrowth.com/contact-us/?hsLang=en) - [LinkedIn ↗](https://www.linkedin.com/in/caseystump/) Goshen, Indiana · 41.5892° N · 85.8346° W © 2026 Data Raven LLC · Est. 2019