You arrive at your key sales month scrambling for leads, unsure you can hit your goal.
01
The problem
Advertising off course?
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Leads aren't qualified. Ad dollars are silently wasted.
Budgets grow and shrink, and the sales number doesn't change.
Data gaps between sales and marketing make it hard to trace what's going wrong.
Before long, another sales cycle is wasted.
When you can't confidently trace your advertising program to clear business outcomes, it's easy to feel lost.
You need a compass to get back on track.
02
Methodology
WAYFINDER is our advertising methodology built from the ground up for high-ticket lead gen. It aligns your marketing, sales, and finance goals so every ad dollar maps to the P&L. The result is a clear roadmap for growing the bottom line, built on decision-grade data.
How it works
Three pillars that connect the P&L to the ad platform.
Financial Forecasting
We start with your sales goals and the long-term trends of the business to understand the impact of ad spend on the P&L, and what it will take to hit your targets.
True North KPIs
With high-ticket lead gen, there's often a long lag between when ads run and when a sale closes. That makes it hard to know if you're on track. We find the leading indicators that predict where sales will go. These are your True North KPIs.
Lead Economics
We optimize your ad program toward those True North KPIs. We use your data to understand the value of every lead we buy, and ad measurement techniques to understand what each one costs. Every dollar earns its keep.
What you get
Three disciplines that work together.
Media Buying
Expert ad execution across every channel, focused on driving qualified leads.
Measurement
Advertising measurement that guides investment decisions based on real business impact.
Strategic Planning
We help align your sales and profitability goals with your ad budget, and know when to adjust course to capitalize on opportunity.
Dependent on one ad channel & looking to diversify?
Can't seem to grow as efficiently as you used to?
Strategic Consulting
We build a framework that aligns company stakeholders around a shared set of sales, marketing, and financial goals to chart a course for leveraging advertising to drive growth & profitability.
Then, we translate your marketing strategy into a strategic media plan designed to hit these targets.
Media Buying
Need a solution for managing your advertising campaigns? We have expert execution available for every channel, from Google and Meta to broadcast and connected TV. We can be your sole ad execution partner, or we can plug a hole and support your in-house team.
Ad Measurement
Gain a better understanding of your advertising and ensure your ad dollars achieve your goals. We use a 5-level framework to evaluate ad performance: business fundamentals, experiments, statistical modeling, multi-touch attribution, and surveys.
Who is Data Raven?
My name is Casey Stump, the founder of Data Raven, and I help companies make sense of their marketing & sales data in order to build advertising strategies that unlock growth.
Over the last 7 years of my career, I’ve managed over $50M in advertising spend, driving over $500M in revenue.
I'm passionate about partnering with businesses & helping them turn advertising into a growth lever to help them hit their goals.
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